How to create a unique farm and take a differentiated route. If you are troubled by this problem, you might as well try to take the form of an animation IP+ farm. Judging from the current travel population, the post-80s and post-90s are the main ethnic groups, the animation-type characteristic farms are very popular.

According to the latest tourist source market statistics, post-90s-post-00s have become the main force in the modern tourism industry. In addition to their independent consumption, the post-80s and post-70s consumer groups are basically the choice of children for tourism consumption.

Therefore, the current trend of younger consumer groups also destined that we should target their preferences in the creation of tourism content in order to attract such main groups. Animation is currently the most popular direction for young people. It is a very good idea to choose animation IP+farm to combine animation cartoon characters with leisure farms.

Steiff Teddy Farm is the first domestic teddy bear-themed leisure farm jointly built through cooperation with German Steiff brand resources. The entire farm uses teddy bears as its core driving force, integrating pastoral tourism and theme hotels, creatively combining the fun cartoon image of Steiff teddy bears with leisure agriculture, covering country estates, natural joy farms, happy sunshine pastures, The four themed areas of the German Teddy Park are a unique international and interesting leisure cartoon farmland park.

As a leisure village with the theme of teddy bears, the farm has developed a very clear division and positioning. Themed service area, German-style manor area, ecological pasture area, fruit picking area, vegetable farm area, themed resort area, and fishing area, providing sightseeing tours, science education, product exhibitions, dining and delicacies, leisure experiences, commodity purchases, and holiday accommodations. And other services.

1. The farm planning has clear divisions and clear themes

In the theme service area, with Teddy as the protagonist of the area, a 100% photoable 3m-high giant bear sculpture is placed here, as well as a teddy bear symbolizing 34 provinces and cities in China. A group of cute teddies are playing at the entrance of the manor. There is a Teddy maze, a children’s playground, a spacious celebration lawn for children to play, and a fun arena for dogs.

Under the witness of the World Records Committee, the world record for the largest number of teddy gatherings in the world (265 "teddy" dogs) was created here.

2. Create a consumption scene in the form of culture plus entertainment

There is also a Teddy Museum in Steiff Teddy Farm, which introduces Teddy's past and present, and Teddy Vision Pavilion: 3D illusion experience, integrating Teddy culture into every activity. There are also European-style manor-style Teddy Farm Restaurant, Teddy Cafe, Teddy Gift Shop...

These theme pavilions are mainly made of cute animals in terms of style and decorations, and are easily welcomed by children.

3. Design of parent-child activities, attach importance to the sense of participation

Being close to nature is also one of the principles of Teddy Farm's activities. There are also ecological pasture areas and vegetable farm areas. The farm is equipped with animals such as foals, rabbits, ducklings, chickens and lambs, and there are also activities that are of interest to children such as piggy races.

Teddy Farm has the most original vegetable garden, where children can plant various vegetable seeds by themselves, or pick mature vegetables, enjoy the joy of farming and harvesting, and have close contact with the land. The vegetables eaten in the farm restaurant are produced in this vegetable garden.

At the same time, there is also a fruit picking area here, and there are tracts of vineyards, pear orchards and peach orchards in the theme park.

4. Use ecological construction methods to create ecological beauty while combining local characteristics

Located near Taihu Lake, use the beautiful environment of the lake area to create ecological beauty. At the same time, the European-style country holiday cabins are used to create an exotic holiday style.

Fishing activities are created here, which is also based on local characteristics. Wujun three whites-white fish, whitebait and white shrimps are raised on the farm for tourists to experience fishing activities.

5. Create rich activities based on its own characteristics

At present, the two biggest headaches of leisure farms are how tourists stay and the other is the problem of secondary consumption. How to attract tourists to become repeat customers is the key to the operation of leisure farms. To solve this problem, Teddy Farm has adopted its own characteristics to create various activities to attract tourists.

Combine different time nodes to create different special activities. Constantly changing and always new, an unchanging farm has no vitality.

6. Use entertainment elements to drive the integration of primary, secondary and tertiary industries

In fact, Teddy Farm mainly realizes the integration of primary, secondary and tertiary industries through entertainment elements. By targeting the consumer market, tapping consumer demand, and preferences, we will create a characteristic farm. At the same time, agriculture and service areas are combined to meet the needs of tourists for food, lodging and transportation.